Ethnic group Essay Example for Free

Ethnic group Essay Race in America is one of those subjects that scholars rarely broach and are heavily criticized for these omissions by their constituents. For this reason, the subject of race and urbanization felt a proper choice for this final paper. Following, we will incorporate data from multiple sources including Khaled Hosseini’s The Kite Runner, a novel that examines the harrowing trials of different groups in Afghanistan and what happens to the ones lucky enough to escape the violence of their homeland into the safety net of American soil; in an attempt to show the inalienable link between race and urbanization. This discussion on urbanization and race in American will also include a brief discussion on classism. Classism is a part of the structural organization of society that can be measured as part of the contributing factors to the socioeconomic divisiveness experienced in this urbanized world. Some argue that gentrification, in all of its wonders is class based. Others argue it more a matter of ethnicity and race, both may be correct. Nevertheless, the issue of race, as aforementioned should be granted a closer look. By examining the ideas and experiences of anthropologists and sociologists past and present this paper will attempt to specify on how classism, racism, and urbanization are connected. Growing Cities and Ghettos The Industrial Revolution sparked an enormous wave of migrants and immigrants into American cities creating an urban ecology. Chapter 3 of the Giddens et. al. text, describes the social movement from Gemeinschaft to Gesellschaft; from a community based ideology in society to a more individualized world. Afghanistan is an agriculturally based society. Urbanization is a global process that draws people away from rural areas and into the cities. Once in those cities, people tend to gravitate to areas that are inhabited by people of their same cultural fabric. In discussing theories of urbanization, gentrification and displacement, John Bentacur (2010) in Gentrification and Community Fabric in Chicago points out how people are drawn to areas that have a cultural/ethnic connectivity, â€Å"immigrants with different characteristics compete for space until they get accommodated with alike others in locations that correspond to their competitive strengths† (p 384). In the novel, The Kite Runner, Amir and his father make the arduous migration from Kabul, Afghanistan to Fremont, California. Their low income neighborhood of Fremont is ethnically diverse but with a notable concentration of Afghani residents. It makes sense that when people leave their countries of origin to settle in a new place, they will be drawn to people and areas that are familiar to them. Even with familiarity problems arise, urban studies reveal several difficulties that plague densely populated urban neighborhoods; poverty, crime and dilapidated conditions to name a few. In Afghanistan Baba, Amir’s father, was rich and even wielded some power for being a respected business man and serving the community by creating an orphanage that would later be destroyed by the Taliban regime. In America, there would be no such accolades to speak of for their family. In fact, they would live in a type of poverty, they had never experienced nor hardly imagined. They would experience the existence that many black Americans face with no end in sight. A growing world population combined with globalization and the heightened mobility that comes with it has led to the creation of cities and a scramble for affordable housing. Gentrification also known as ‘urban regeneration’ or ‘re-urbanization’ is the process that happens in a community when it becomes urbanized and consists of the higher income families moving into lower income areas. During this process demographic changes are notable; in America, gentrification is notably marked by white families moving into black neighborhoods. Race and Ethnicity America is a multicultural nation. Our history of slavery created the black and white groups and the immigrant populations from around the world contributes to a high variety of culture and ethnic background. The macro-sociological issue of race and ethnicity has been the source of much debate and discussion. The reason for this is that the issue of race has been the root cause of social and political turmoil. Douglas Massey and Nancy Denton provide the backdrop in history when segregation by race was created in America in their book American Apartheid: Segregation and the Making of the Underclass. Massey and Denton edify that racial segregation was not always a fact of life in American society and that in fact; blacks and whites lived in close proximity to each other, albeit in the alley ways of the big homes occupied by their white neighbors, â€Å"industrialization in the north unleashed a set of social, economic and technological changes that dramatically altered the urban environment in ways that promoted segregation between social groups† (1993:19-26). Urbanization and technological advancement (causing blacks in the south to migrate to northern cities by the tens of thousands) would be the foundation for residential segregation where blacks and other minorities would be relegated to the outskirts of town. Black ghettos would remain isolated from society in a manner that was rarely, experienced by the European immigrants that came to this country during industrialization. Blacks and later, Latinos, would be destined to live isolated and neglected from social organizations and deprived from many of the benefits enjoyed by white communities with little hope of escape, â€Å"not only was the segregation of European ethnic groups lower, it was also temporary. Whereas Europeans isolation indices began to drop shortly after 1920, the spatial isolation characteristics of blacks had become a permanent feature of the residential structure of large American cities by 1940† (Massey and Denton 1993:57). In America, race and ethnicity is more clearly defined than in places like Afghanistan. According to data gathered from the PBS News Hour website, Afghanistan has nine different ethnic groups that reside in different territories of the country. They have fought and continue to fight civil wars, over culture (religion), legislative power and territory. Afghanistan and the U. S. are similar in their historical oppression of one ethnic group over another. In Afghanistan, the Pashtun/Sunni have for a long time ruled the land and claimed dominion over the Hazara/Shites. The Hazara group can be considered the equivalent to the Black demographic in America where historically they were the slave class, but are currently represented in government. Statistics In a rapidly modernizing world, Afghanistan is among the severely underdeveloped countries of the Middle East. As previously mentioned, Afghanistan is a multiethnic/multifaith, agriculturally based democracy, with a history of violence. And it perhaps it is this history, in addition to deep religious belief systems that have kept this land from joining the rest of the modern world. In reviewing the Millennium Development Goals indicators, data collected by the United Nations Statistics Division (UNSD), I reviewed several indicators that point to the fact that Afghanistan has a long road ahead. Afghanistan is making slow but sure progress trying to bring itself into a socially, politically and economically stable place. The first indicator measured the number of underweight children less than 59 months. The UNSD defines this indicator as a high number of moderately to severely underweight children, â€Å"whose weights for age are less than two standard deviations†. According to the report a healthy population will have 2. 3 percent of their children in this category. In 2004, 32. 9 percent of Afghanistan’s children were reportedly underweight, compared to 44. 9 percent in 1997. This indicator points to the poverty level and lack of nourishment recorded within a seven year period in Afghanistan. A second indicator measures women’s rights and representation in government. This indicator is defined as, â€Å"the portion of seats held by women in national parliament† increased from 3. 7 percent in 1990 to 27. 3 percent in 2006. The measurement was sustained through 2012 at 27. 7 percent. More work needs to be done and educating the population should be the place to start. Theological Link The Modernization Theory discussed in the text looks to explain the underdevelopment of countries like Afghanistan. Marx worried about capitalism and the effects it had on the lower-class population and thereby, the democratic process. Marx’s Conflict Theory dictates that societies are ruled by a small group of elite that create social order for the larger population. In this, we have the creation of divisions by class (division of labor), a central topic of discourse since the beginning of industrialized times. The French Revolution of 1787 (also known as the revolt of the bourgeois or middle-class society) creating capitalism and thereby usurping government power from monarchs. Karl Marx hated democracy. â€Å"Democracy is the road to socialism† (Karl Marx) Capitalism created tensions between the working and bourgeois classes. Summary Race and urbanization are indivisibly linked. Marxism and Class Conflict is the most applicable theory of today’s society. Considering the current events and status of world order, it is undeniable; capitalism continues to be the most powerful ideology in the world. The United States is a powerful country and the way it retains power is by unwaveringly maintaining capitalistic ideology and participating in global conflict around the world in defense of this ideology, â€Å"power, ideology, and conflict are always closely connected† (Giddens 2012:20). Societies are based on trust and these trusts are broken by the people that create and uphold unjust rules for the population of color and the poor. Works Cited Betancur, John. 2010. â€Å"Gentrification and community fabric in Chicago. † Urban Studies Journal Foundation. Sage 48(2): 383 407. Retrieved from http://usj. sagepub. com/content/48/2/383 Giddens, Anthony, Mitchell Duneier, Richard P. Applebaum and Deborah Carr. 2012. â€Å"Introduction to sociology. † New York: W. W. Norton and Company. Eighth ed. , pp. 15-78. Massey, Douglas and Nancy A. Denton. 1993. â€Å"The construction of the ghetto. † Pp 17-59 in American Apartheid: Segregation and the Making for the Underclass. Harvard University Press. Retrieved from http://ereserve. baruch. cuny. edu. remote. baruch. cuny. edu/eres/coursepage. aspx? cid=3155page=docs United Nations Statistics Division. (1991-2011) [Table Data on Gender Parity Index in Primary Enrollment retrieved November 5, 2012. ] Millenium Development Goals Indicators. Retrieved from http://mdgs. un. org/unsd/mdg/Metadata. aspx? IndicatorId=0SeriesId=559 United Nations Statistics Division. (1991-2011) [Table Data on Gender Parity Index in Primary Enrollment retrieved November 5, 2012. ] Millenium Development Goals Indicators. Retrieved from http://mdgs. un. org/unsd/mdg/Metadata. aspx? IndicatorId=0SeriesId=557.

The video game console market

The video game console market Executive Summary The video game console market is a fast growing market. Sonys PlayStation 3 competes together with Nintendos Wii and Microsofts Xbox 360 for the market leader position. Compared with these competitors, Sonys PS3 includes the newest technologies and provides the highest variety of functionalities. Therefore, Sonys strategy is to target customers who focus on high technologies and multimedia-entertainment. However, this involves that the PS3 competes not only with console manufacturers, but also with other multimedia producers such as PC manufacturers. Due to the fact, that the Sonys PS3 will be quite expensive, the console will be available in a premium edition and in a cheaper basic edition. Considering the distribution of its PS3 games, Sony tries to change its traditional supply chain by providing an Internet platform, where users can download games. This results in saving costs and a faster distribution. Furthermore, the most important marketing tool is the Internet for promoting the PlayStation 3. Blogs, MySpace, YouTube and other kind of websites enable an area-wide promotion of the game console and especially, it is done by consumers. Another important tool is the official website, which offers among others information about the console and about available games. Additionally, Sony promotes its PlayStation 3 together with a meaningful slogan, which differs between Europe (This is living) and U.S. (Play Beyond). Finally, Sonys financing objectives are to sell 15 million exemplars in the first-year and to achieve total sales revenue of $8.25 billion. Its marketing goals are to sell more than 100 million exemplars in the long-run and to become the market leader. 1 Situation Analysis 1.1 Current marketing environment The video game console market is highly influenced from its demographic and technological environment. The worldwide population is growing and more and more people have a strong need for entertainment. Many people require something against boredom in their free time. Furthermore, the technology environment creates a variety of new functionalities which are almost unlimited. According to Moores Law, processor speed and memory capability reduplicate almost every 18 months by constant prices. Additionally, technologies such as High Definition TV provide a new way of entertainment consumption. Finally, another important influence in peoples behavior is enabled by the Internet. Its introduction was a milestone of the new economy. It allows finding almost any required information and enables worldwide communication as well as interaction and it simplifies doing business. 1.2 Current Product Line Before we describe the features and functionalities of Sonys new video game console, the PlayStation 3, we would like to give a short overview of the companys current home video game line: PlayStation (PS1) The Sony PlayStation is the companys first video game console and was produced in the mid-1990s. It belongs to the fifth generation of video game consoles and provides a 32-bit processor. Furthermore, the PlayStation was the first game console that reached the 100 million mark. PlayStation 2 (PS2) Sonys PlayStation 2 is part of the sixth generation era and was released in 2000. Besides its 128-bit processor, it was the fist video game console that provides DVD playback functionality. It placed first in number of units sold in its sixth generation of video game consoles and it became the fastest selling and most popular game console in history, with over 110 million units shipped worldwide by November 2006.[1] PlayStation Portable (PSP) Sonys PlayStation Portable was the companys first handheld game console released in 2004. Besides playing games, it also provides different functionalities such as playing music, watching videos, viewing pictures and using Internet applications. Nowadays, the PSP is the main competitor of Nintendos Game Boy and Nintendo DS. 1.3 Product Analysis The Sony PlayStation 3 (PS3) is the seventh generation video game console and the third in Sonys PlayStation series. The console was launched in North America and Japan in November 2006 and is yet expected to be launched in Europe by March 2007. The reason for its delay in Europe is a shortness of supplies with parts of the Blu-ray drive. The console offers high-end technology and it has been described as an engineering masterpiece because of its promising specification and use of new technology.[2] Furthermore, the PS3 will be available in two different editions on the one hand, a basic edition with a 20 GB hard disk drive (HDD), and on the other hand a premium edition with 60 GB HDD. Nevertheless, both editions will have key elements such the Blu-Ray Disc for High Definition movies, the Cell chip, Giga-bit Ethernet for high speed Internet-connection, and an HDMI connection for optimum output on HDTV. Compared with the basic edition, the premium edition will provide some extra features like support for multiple external memory storage devices (Memory stick, SD) and Wireless connectivity. More information about the specification can you find in the Appendix. Furthermore, Sonys newest game console provides a Linux operating system and some Internet applications such as an Opera Web browser and multiplaying functionality. Finally, another feature of the PlayStation 3 is the backward compatibility to Sonys previous video games for PS1 and PS2. 1.4 Target Markets The following section should provide an overview of Sonys target market and of its targeted customers. 1.4.1 Target market approach In our opinion, Sony should use a segmentation approach as their general strategy to reach targeted customers. Although mass-marketing would create the largest potential market, which leads to the lowest costs and results in lower prices or higher margins, we propose segment marketing because it can create a more fine-tuned product offering and price for the target segment. Moreover, this approach enables to select more easily the best distribution and communication channels, and to have a clearer picture of the main competitors.[3] 1.4.2 Segmenting consumer markets Cultural distinctions, different needs and demands of individuals, and diversities in customers buying behaviours require market segmentation of companies to satisfy their customers effectively. Thereby, the market can be divided in geographic, demographic, psychographic and behavioural segmentation variables and the company can focus on target segments which it wants to attract.[4] According to Sony, the main geographic segments of the PlayStation 3 consist of the Northern America market, the Japanese market and the European market. When Sony released his first video game console PlayStation in 1994, the companys main focus was on the marketplace from 12- to 17-year-old boys. But nowadays, Sonys demographic segmentation divides the market of the PS3 in male and female, old and young players and expands its business vastly to a mainstream entertainment.[5] The PS3 offers a multifaceted repertoire of video games which includes something for everybody. Theres not merely one game to ultimately define the PS3 platform, but rather different must-have games for different segments of consumers. Additionally, an important and profitable demographic segment could be the college market because according to a study by Anderson Analytics GenX2Z only 26 percent of students report not playing video games.[6] Furthermore, Sony concentrates on a strong customer loyalty status in the behavioural segment. Besides its popular brand and the high reputation of its products, the company tries to win over its former consumers by the implementation of a backward compatibility which enables to play video games from its previous video game consoles (PlayStation 1, PlayStation 2). Finally, one of the important target segments of the PS3 involves consumers who require high technology. The company is convinced that its consumers desire and want to get the best out of the best. 1.4.3 Characteristics of the targeted customers / product uses As already mentioned, Sonys targeted customers want to have the newest technologies and functionalities. Moreover, they need an entertainment system which provides functionalities such as viewing pictures, movies or listening music. The Playstation 3 can fulfil all this particular requirements and reach therewith a lot of different customers. First of all, video game players can use the console, because it provides high technology and a lot of different available games. Furthermore, movie lovers can use the PS3 because it involves a DVD drive and also allows watching movies in High Definition with its Blu-Ray drive. Moreover, customers can use the game console to see pictures from their last holidays easily by inserting their memory card in the included card-reader. Finally, customer can use the console to surf in the Internet or to use it instead of a computer, because its Linux operation system provides similar functionalities. Summarized, all members of a family can use the PlayStation 3 for different needs. For instance, children play video games during the day and when the father arrives, he uses the PlayStation to read his emails. Thereafter, the mother inserts the SD card in the PS3 and shows him the pictures from her trip to Stockholm last weekend. And at the evening, the whole family watch a movie together. This multimedia functionality provides the biggest benefit for the PS3s consumers. 1.4.4 Purchasing process Some customers make their decision which game console they want to buy dependent from the number of available games. Not only the functionality and technology, but also the variety of games can be important for the decision-making process of customers. Therefore, the company has to offer information about the games which will be available for its game console. The primary channel for providing such information would be the official webpage. Furthermore, the final end-user of the game console is not always responsible for the purchasing process. For instance, sometimes parents purchase the game console for their children, and therewith another party is involved in the purchasing process. 1.4.5 Market size estimations The number of consumers in the video game console industry increased continuously during the last years. Due to the fact, that game consoles of the newest generation are comparable with an entertainment system, we estimate a market size of 400 million potential users in Europe if everybody would buy the product. Considering that one product would be enough for a family, our final estimation of potential consumers will be 100 million in Europe. Furthermore, a forecast report of PricewaterhouseCoopers has shown that by 2010, the worldwide video game market will grow to $46.5 billion, at an average 11.4% compound annual rate.[7] 1.5 Competitive Analysis Nintendo and Microsoft are the main competitors of Sony in the video game console industry. Considering the seventh generation, Sonys PlayStation 3 compete with Nintendos Wii and Microsofts Xbox 360. These two consoles were released world-wide in November 2006 and November 2005 respectively.[8] According to a study of the NPD Group about the best-selling video game consoles for December 2006, the Xbox 360 sold 1.1 million units, the Wii 604.2 thousand units and the PS3 490.7 thousand units. However, the PS3 sales figures include only the U.S. and Japan market, where it is released already. More details about the competition situation will be discussed in chapter 3 Competition. 1.6 Product/Market Analysis Tools 1.6.1 Product Life Cycle According to Sonys previous game consoles, the PlayStation 3 should have a 10-year product life-cycle. Its state-of-the-art technology involves that the usage of the PS3 resources and technology are just at the beginning and can fulfil all game requirements in the next years.[9] The product life-cycle consists of four different stages: Introduction: At this stage, the sales growth increase slowly when the product is introduced to the market. In Europe, the PS 3 is already located in the middle of this stage, because many game-console lovers and fans have ordered the PS 3 in advance to become one of the first consumers after its release in March 2007. For instance, a new PS 3 is pre-ordered almost each 20 seconds in Great Britain.[10] Growth: At this period, a market acceptance of the product is recognizable and the number of sales units increases. First-users report about the product positively and other consumers are becoming curious. Maturity: A slowdown in sales growth will be at this stage because the product has achieved acceptance by most of the buyers. Decline: Most of the potential buyers have already the product and therewith the number of sales declines. Different marketing strategies are necessary for each stage of the product life-cycle. We will discuss our recommended strategies in6 Marketing Strategy. Due to the fact, that the PlayStation 3 was already released in Japan and U.S., Figure 2 shows that the PlayStation 3 is located in a higher position compared with Europe. After shortness of supplies and an enormous rush demand in Japan and in the United States after the release in November 2006, a kind of stagnation is visible in these both markets today. Vendors report that a large contingent of the PlayStation 3 is still available in their shops.[11] Although Sony sees the reason for that in its optimized supply chain, the company has to consider new marketing strategies to increase its sales. 1.6.2 The Boston Consulting Groups Growth-Share Matrix In the following section, we would like to analyse and classify Sonys game console product portfolio by profit potentials. Therefore, we used the Boston Consulting Group approach presented by Kotler.[12] Due to the fact, that the PlayStation 1 is not be sold anymore, we didnt regard it in our analysis. First, we placed the PlayStation Portable in the Question marks sector, because the market of game handhelds is still growing and as the strongest competitor of the market leader Nintendo DS, the relative market share of the PSP increases. Therefore, Sony has to spend a lot of money in the development and advertising of the PSP to keep up with the fast-growing market, and to overtake the market leader. Additionally, we also placed the PlayStation 3 in the Question marks sector, because the market of the seventh generation video game consoles is still increasing and it is not visible already if the PS 3 will take the position of the market leader. Finally, we located the PlayStation 2 in the Cash cow sector. The PS2 has a falling market growth rate after the release of the next generation game console. Nevertheless, it is still the market leader in its generation and it achieved higher sales units (1.4 million) as the Xbox360 (1.1 million), Nintendo Wii (604.2 thousand), and the PlayStation 3 (490.7 thousand) in December 2006.[13] According to the 10-year product life-cycle, the PS2 is in the decline stage and will stay in the market for the next 3 years yet. 1.7 SWOT Analysis The SWOT analysis is the overall evaluation of a companys strengths, weaknesses, opportunities, and threats.[14] It is used as a framework to help an organization develop its marketing strategy. Thereby, strengths and weaknesses are internal factors which can be controlled by an organization, whereas opportunities and threats consist of external factors which are uncontrollable by an organization. 2 Objectives Sonys financial objectives are to: Achieve first-year total sales revenue of $8.25 billion, based on an average price of $550 per unit. Sonys PlayStation 3 marketing objectives are to: Achieve a first-year unit sales volume of 15 million, which represent a projected market share of 25 percent. Increase second-year share to 40 percent and become the market leader. Sell more than 100 million units in the long-term. Arrange for distribution through the leading electric, video games and computer retailer in the top 100 and establish an Internet platform. 3 Competition 3.1 Game console industry According to the industry concept of competition presented by Kotler[15], an industry is a group of firms that offer a product or class of products that are close substitutes for another product. The structure type of the video game console industry is an oligopoly, because the Japanese Nintendo and Sony, and the U.S. Microsoft dominate the market. Particularly, the structure is a differentiated oligopoly, because only few companies producing products partially differentiated along lines of price and features. Furthermore, the console industry is characterized by large cost of barriers to entry according to Porters model of five competitive forces. It may cost up to $2 billion to develop a competitive console platform and returns on investment may take several years.[16] Furthermore, these three console manufacturers have a similar business model consisting of the following three income flows: Hardware sales Sales of own software/games Licences fees from other software/game developers that use the console platform Finally, Nintendo, Microsoft, and Sony compete on a global basis with core markets in Japan, Europe and in the United States. 3.2 Direct competitors The following section compares the direct competitors Nintendo, Microsoft and Sony with regard to their products, prices, sales units and game range. 3.2.1 Product differentiation Furthermore, both competitors of Sonys PS3 provide an internet platform: Microsoft: Xbox Live Arcade Xbox Live Arcade (XBLA) is an online service that is used to distribute video games to Xbox 360 owners. Thereby, Microsoft offers an Xbox Live Marketplace, a virtual market place, where consumers can download movie and game trailers, game demos, Xbox Live Arcade games, gamer tag images, and Xbox 360 Dashboard themes.[17] The consumers can pay with Microsoft Points, which can be purchased by credit cards. Nintendo: WiiConnect24 It allows distributing content such as software patches and updated game contents while the Wii is on stand-bye.[18] 3.2.2 Price strategy Nintendo offers the cheapest price in the game console market. Therefore, the company dispense with some extra features such as DVD drives or HDTV quality. Contrary, Sonys PlayStation 3 offers the newest technology with a plenty of accessories, but also the highest price. The following list shows the current prices in January 2007:[19] 3.2.3 Market share in Japan and U.S. The following figures show how many game consoles each of the manufacturers has sold in Japan and U.S. during the last months:[20] [21] Whereas Nintendos Wii was the market leader during the Christmas time in Japan, Microsofts Xbox 360 could sell the most units in the United States. 3.2.4 Games An important criterion for buyers is the volume of games which are available for each game console. At the moment, Microsofts Xbox 360 consists of 82 exclusive games and 132 cross-platform games. In contrary, Nintendo offers 55 exclusive and 96 cross-platform games for its Wii. For Sonys PlayStation 3, 43 exclusive and 77 cross-platform games are planned. 3.3 Market concept of competition Due to the fact, that the PlayStation 3 is more a multimedia centre than only a game console, we have to consider more competitors as only game console manufacturers. Therefore, we used the approach of Rayport and Jaworski to identify direct and indirect competitors by mapping the buyers steps in using the product.[23] The following figure shows the PS3s direct and indirect competitors: Summarized, Sonys PlayStation 3 competes not only with other video game console companies, but also with PC manufactures and other high technology producers. Sonys PS3 offers besides a Linux operating system a plenty of functionalities such as Internet to attract previous PC users and to expand its market. This approach is comparable with Coca-Cola which identifies milk, coffee, tea, and water products as its main competitors.[24] Finally, Figure 7 shows Sonys market position with regard to technology and price compared with its video game console competitors: 4 Product Unique selling proposition The unique selling proposition is a marketing approach to promote a products benefit and to convince customers that the company can deliver it. For Sonys PlayStation 3, the main benefit, especially compared with its competitors, is its functionality as a multimedia centre and its state-of-the-art technology. Nevertheless, Sony has to consider that its targeted consumers are located in different market segments with different demands and wishes. Therefore, the company has to develop different unique selling propositions. First considering the video game hardcore fans segment, these costumers want to have the best and newest technology. Due to the fact, that the PS3 fulfil these requirements at best compared with its competitors, Sony should promote this in its advertisements, especially in game magazines. Furthermore, Sony wants to attract also middle-age consumers and families. The most benefit for these customers is to use the PlayStation 3 as a multimedia system which offers a variety of functionalities. Therefore, the company should focus on its multimedia range. Summarized, the companys unique selling proposition should consist of newest technology and multimedia-functionality. To emphasize this, Sony uses a short slogan after every mention of its products. In the United States, Sony evokes the following slogan: Play Beyond. People should associate therewith that the PS3 is not only a game console which enables playing video games, but also a system which allows playing in High Digital quality and getting a feeling of reality. Furthermore, the PS3 offers more than playing video games, it is a multimedia system that can be used for different pleasures such as Internet surfing or watching movies that can also be interpreted as a kind of playing. However, Sony uses a different slogan for the European market. The reason is that people with few English skills will not understand the impact of Play Beyond or will be interpreted wrongly. Therefore, Sony uses the following slogan in Europe: This is living. The slogan is really simple and uses words which can be understood by not English-speakers. Consumers can associate that the PS3 delivers a kind of living standard and ensures to enjoy living. Furthermore, its a relation to PS3s multimedia functionalities which are desired for every household these days. It emphasizes that the game console is the core of living room entertainment. 5 Distribution 5.1 Supply chain With the video game industry being the fastest growing sector of the growing entertainment industry, the industrys revenue has now reached $26 billion in annual revenue and there is currently no indication of decline in the industry. So, in order to identify how the revenue is distributed, its essential to look at the supply chain of the entire PS3 business. As seen in the supply chain, there are opportunities in many aspects of the console business, coming from the actual console sales as well as extras such as games. The customers, as identified by our segmentation analysis table, are at the end of the supply chain, and their consuming of video games are distributes across several actors. Additionally, the most known among the actors are of course the hardware manufacturers, which include Sony, Nintendo and Microsoft. Except for the revenue coming from the console sales, they also get about 20% of the market price for the games, which are mostly sold in the growth level of the product life-cycle. The additional revenue in the supply chain is split among the other actors. Looking more closely at the publishers and developers, we realize that the publishers are likely to take a large portion of the revenue. Those are the large international companies that have sufficient funds to build a distribution network and employ developers to pull off new best-selling games for the consoles. Hardware manufacturers usually try to pull off deals with these companies when they identify potential best-selling games because the top 3.3% of the games bring in 55% of the sales revenue. For this reason, some hardware manufacturers, most notable Microsoft, tend to buy top-creative publishers to secure exclusive rights of new games for their console. Because of the complexity with world-wide game launches, there are almost always distribution partners in the chain, those accounts for an estimate of 10% of the shelf price. Next are the retail channels, which include online stores as well as retail stores. However, they are becoming increasingly bypassed in the supply chain, as discussed in the next generation supply chain (described in detail below). When they do exist in the supply chain though, they take an estimate of 30% of the shelf price. Developers are a mix of artists and engineers that create the actual games played on the console. Typically, they are funded by the publishers and together they take between 40 to 60% of the shelf price. Notably, in recent years another actor have also entered the supply chain as the industry have grown. Those are the middleware actors. Those create reusable software that is used by developers to increase their productivity in creating games. The reason for the shift towards middleware providers has to do with shifting the focus away from technology, and re-using the technology that is already out there. 5.2 Next generation supply chain As discussed previously, there is a change in the supply chain taking place due to the connectivity and Internet capabilities that are becoming an increasingly integrated part of the console business. As illustrated in Figure 3, we can see how several actors in the supply chain are suddenly not present. Because of using Internet as an enabler of distributing and selling games, the need for distribution and retail is almost gone, whereas a larger piece of the revenue pie can be shared between the manufacturer (e.g. Sony) and the publishers of the games. At the same time, the manufacturer can act as a distributor because its the technology and technique they provide that will actually distribute the game over the Internet to the customer. At the present moment, it remains unclear how much Sony will charge for their part in this supply chain, but its possible that it may be around 47%. 5.3 Business Models There are several business models contributing to the revenue income for the PS3. Obviously, sales of the actual console initially generate the biggest revenue. But, as reported by several news agencies, Sony actually makes a loss on each console bought by a consumer. [26] As reported by several sources, a PS3 costs between $725 and $905 to manufacture, but is sold for $599 in the US market. The reason for the high manufacturing price is the high cost of components such as the Blu-Ray DVD, XDR memory etc. (More on that chapter 8). To support several streams of revenue there are three business models for distribution supported by the PS3. Since the console is making a loss per sold unit, there are other ways for Sony to catch up on the income and make a profit in the console business through other business models. The business models are: However, comparing the business models for the PS3 tells us that there are several possible models for generating revenue and profit for the console. Most notably, the Internet Gaming via the PlayStation network and the developer licenses are possible sources of potential profit. 6 Marketing Strategy The Playstation 3 has a broad marketing strategy set by Sony. Launched with slogans such as This is living and Play beyond, Playstation 3 is aiming for a large audience. Thereby, Sony will have to apply a different marketing strategy depending on which level of the product-life-cycle the product currently placed in. For example, at this initial state of introduction the most evident need is to market the console itself, to make sure that it reaches as many customers as possible. A suitable strategy for the first year is to get the message out about the capabilities with the console, and a suitable channel for this message is the kind of Internet forums and channels that teenagers and game-players regularly visit, including MySpace, YouTube and Gaming magazine websites. The greatest benefit from using MySpace as a communication channel is that they reach potentially millions of interested customers and can thus get the message out about the console and its possibilities in gaming and entertainment. The idea with this way of communicating through marketing is to inform, entertain and encourage interaction and debate about all the different things the PS3 can do according to a marketing director at Sony. With this particular way of communicating a marketing message, Sony hopes that the PS3 will be the natural choice not only for hardcore games enthusiasts but also anyone interested in the broad capabilities covered by the digital media and content creation that the PS3 offers. So far, the blog approach seems to be successful because an estimate of 86,000 users interacts on the official PS3 blog. For the second year, there is big need to start marketing the games more actively, to make sure the console owners buy as many games as possible. This stage is characterized by growth and Sony needs to put a lot of effort into taking advantage of the growth in the PS3 business. As seen in the financial projections, there is a big need to get the largest parts of the revenue from the game sales. Throughout both years of the product life-cycle, there is a potential growth level, which can be boosted by getting the message out about the games and the game console. In both case the official webpage for the PS3 also works as an important channel for communication to the customers. By customizing the website to the customers depending on their country origin, Sony makes sure they have a clear message customized for each potential customer by letting the customer specify their region and as well as country to get the information in their local language etc. The website provides information about the PS3 specification, advertisement spots and a list of all available games. Furthermore, users can sign in to get the newest information about the PS3 via newsletter and they can also find answers for Frequently Asked Questions (FAQ). 6.1 AIDA By looking at the AIDA model that is suitable for the PS3, wed expect it to look like this: A

Divorce :: essays research papers

Some say time heals all wounds, and I would have to agree with them in some situations. When I was eight or nine, I went through something I thought I would never get over. My parents divorced.   Ã‚  Ã‚  Ã‚  Ã‚  They had been fighting for awhile, but I never thought that they would actually separate. Then the day after New Years my mom left. I was in shock. My older brother left with her. So it was only my dad, younger brother, and me at the house now. My mom moved into a hotel for awhile, before finding an apartment. My older brother just moved out all together, he did not want to deal with things.   Ã‚  Ã‚  Ã‚  Ã‚  It was very tense between everyone for a long time. My parents did not actually divorce until a year after they separated. It was a bitter dispute. They fought for every little thing they could get. The fight became very expensive, forcing my dad to move my brother and I from our large home in suburbia to an apartment in the city. My mom also moved but she moved further away, in fact all the way down to Texas City from Dallas (where we used to live).   Ã‚  Ã‚  Ã‚  Ã‚  Not too long after that the custody battles started. I think this was what was hardest on my brother and me. My mom was awarded custody first, forcing my brother and me to move after being in a new school and all for only three months. After about a year and a couple moves my dad was awarded custody. For the next few years my brother and me bounced from house to house, new school to new school, having to start fresh each time. Finally after about five years of fighting my parents came to a compromise. They separated my brother and me. I moved in with my dad in Houston, and my brother moved in with my mom in Dallas.   Ã‚  Ã‚  Ã‚  Ã‚  I have now lived with my dad for about three or four years. It was hard adjusting at first, but once I had life has become better. My brother took awhile to adjust also.

Cannery Row Essay -- essays research papers

The minor characters in John Steinbeck’s novel Cannery Row are a contradiction within themselves. Steinbeck shows two conflicting sides to each character; for example, Mack is smart and lazy and some of his colleagues are both good and bad. Doc is a father figure with some bad habits. Dora Flood is a kind-hearted saint who happens to run a brothel. Lee Chong is a shrewd businessman who likes to take advantage of others. Henri is an artist with a French background even though he isn’t from France. Through his characters, Steinbeck shows that humans are complicated and can have many faces. Mack and his Boys are a group of down-and-out but always devious men who live together in the run-down fishmeal shack, owned by Lee Chong, which they call the Palace Flophouse and Grill. Mack is their ringleader, a smart, charismatic man who can charm anyone into anything; as one of the boys says, Mack could be president of the United States if he wanted to be, but he wouldn't want to do anything like that, being of course that it wasn't fun. Mack's attempts to do things the easy way and to his advantage often get him into trouble. Eddie, another of the boys, is a substitute bartender at La Ida, the local bar. He brings home stolen bottles and a jug filled with remnants from customers' drinks; this makes him immeasurably popular all around. Hazel is perhaps the hardest working of the boys: He often accompanies Doc on collecting trips. Ironically, though, the narrative claims he was too lazy ...

Boy in Striped Pajamas

BOY IN THE STRIPED PYJAMAS – TOPIC 2 In the novel Boy in The Striped Pyjamas, prejudice and discrimination are shown to have many negative effects on many of the characters such as Bruno, Shumel, Father, Mother and Kotler. In my essay I will explore this idea in relation to the novel. Discrimination, (or in other words negatively putting someone down but not physical hurting or touching them in anyway) is taken place in Boy in The Striped Pyjamas by many different people such as Gretel, by following Kotler’s decisions Gretel is discriminating because she is supporting the Germans belief.Prejudice on the other hand, (is another word for negative physical contact such as kicking, hitting or even killing) in Boy in Striped Pyjamas this is shown by the Father, Hitler. Also Kotler beating up Pavel over he had miss poured the wine. One of the most obvious examples of discrimination in this novel is the concentration camp and the negative effect it has on the Jewish prisoners. The fence that is separating Bruno and Shumel is there for a reason because of race, religion and culture. Shumel is living in fear, depression and is slowly emaciated, not only does he feel sad and isolated it is how he has been treated.In the book the writer says that Bruno looks and Shumel and ‘He stares at the floor and looking as if he was trying to convince his soul not to live inside his tiny body anymore’ he sits there in the rough dirty ground. Pavel is the butler at Bruno’s house and is also a Jew, like Shumel. When Bruno hurts himself on the tire swing he comes across Pavel and learns a bit about him. That he was a doctor but then got taken into the concentration camp and got everything taken away from him his clothes, family and food. Bruno was surprised and puzzled.Later on when Kotler comes to Bruno’s house form dinner Kotler gets mad at a conversation they were having and his temper rises. Kotler ask’s Pavel for wine, he had become w eak and was trembling and limping a fair amount, Pavel he spills the wine all over Kotler and end up with Pavel in a serious condition. Despite the more powerful position of the Germans, the discrimination that takes place in the novel affects all the characters negatively. Mother is afraid of the concentration camp being too close to the house and is scared of the terrifying consequences it could, and did lead to.When Bruno and Shumel knew more about each other and realised that they weren’t meant to be friends but they looked further than that. Once Bruno and Shumel became greater friends Shumel asked Bruno a favour, to come over that side of the fence to find Shumel’s father. When Bruno accepts and goes ahead with it they get in trouble and get cramped in tightly by groups of 100’s and 100’s of adults they get sucked into the gas chamber and Bruno and Shumel die. The act of discrimination and prejudice ultimately led to the death of Bruno and Shumelâ⠂¬â„¢s life.Father, Hitler and Kotler were the three main prejudice leaders in this novel Father the commandant directing the soldiers to complete the ‘The Final Solution’ led to death for all Jews and sadly Bruno and Shumel as well. Father never felt the same way again he felt guilty that they had taken away so many lives, innocent lives and couldn’t even imagine how so many of them felt like that for most of their lives. Mother wasn’t happy about the decision in the first place and felt unsecure about the whole Out-with thing, she knew it would end up to something bad but did expect it like that.By the end of the novel Father was shocked, distressed and very heartbroken about Bruno’s death and realised that he hadn’t taken much notice of Bruno till then. When the soldiers took him away, because he wasn’t doing his job properly he didn’t care what they did or where going to do all he cared about was Bruno and his Family. Eventu ally they all moved back to Berlin after a few weeks, which was also not much different because of grandmother, but they couldn’t handle the pain in Out-with. But no matter where they are in the world, they will never forget about Bruno, ever. Boy in Striped Pajamas BOY IN THE STRIPED PYJAMAS – TOPIC 2 In the novel Boy in The Striped Pyjamas, prejudice and discrimination are shown to have many negative effects on many of the characters such as Bruno, Shumel, Father, Mother and Kotler. In my essay I will explore this idea in relation to the novel. Discrimination, (or in other words negatively putting someone down but not physical hurting or touching them in anyway) is taken place in Boy in The Striped Pyjamas by many different people such as Gretel, by following Kotler’s decisions Gretel is discriminating because she is supporting the Germans belief.Prejudice on the other hand, (is another word for negative physical contact such as kicking, hitting or even killing) in Boy in Striped Pyjamas this is shown by the Father, Hitler. Also Kotler beating up Pavel over he had miss poured the wine. One of the most obvious examples of discrimination in this novel is the concentration camp and the negative effect it has on the Jewish prisoners. The fence that is separating Bruno and Shumel is there for a reason because of race, religion and culture. Shumel is living in fear, depression and is slowly emaciated, not only does he feel sad and isolated it is how he has been treated.In the book the writer says that Bruno looks and Shumel and ‘He stares at the floor and looking as if he was trying to convince his soul not to live inside his tiny body anymore’ he sits there in the rough dirty ground. Pavel is the butler at Bruno’s house and is also a Jew, like Shumel. When Bruno hurts himself on the tire swing he comes across Pavel and learns a bit about him. That he was a doctor but then got taken into the concentration camp and got everything taken away from him his clothes, family and food. Bruno was surprised and puzzled.Later on when Kotler comes to Bruno’s house form dinner Kotler gets mad at a conversation they were having and his temper rises. Kotler ask’s Pavel for wine, he had become w eak and was trembling and limping a fair amount, Pavel he spills the wine all over Kotler and end up with Pavel in a serious condition. Despite the more powerful position of the Germans, the discrimination that takes place in the novel affects all the characters negatively. Mother is afraid of the concentration camp being too close to the house and is scared of the terrifying consequences it could, and did lead to.When Bruno and Shumel knew more about each other and realised that they weren’t meant to be friends but they looked further than that. Once Bruno and Shumel became greater friends Shumel asked Bruno a favour, to come over that side of the fence to find Shumel’s father. When Bruno accepts and goes ahead with it they get in trouble and get cramped in tightly by groups of 100’s and 100’s of adults they get sucked into the gas chamber and Bruno and Shumel die. The act of discrimination and prejudice ultimately led to the death of Bruno and Shumelâ⠂¬â„¢s life.Father, Hitler and Kotler were the three main prejudice leaders in this novel Father the commandant directing the soldiers to complete the ‘The Final Solution’ led to death for all Jews and sadly Bruno and Shumel as well. Father never felt the same way again he felt guilty that they had taken away so many lives, innocent lives and couldn’t even imagine how so many of them felt like that for most of their lives. Mother wasn’t happy about the decision in the first place and felt unsecure about the whole Out-with thing, she knew it would end up to something bad but did expect it like that.By the end of the novel Father was shocked, distressed and very heartbroken about Bruno’s death and realised that he hadn’t taken much notice of Bruno till then. When the soldiers took him away, because he wasn’t doing his job properly he didn’t care what they did or where going to do all he cared about was Bruno and his Family. Eventu ally they all moved back to Berlin after a few weeks, which was also not much different because of grandmother, but they couldn’t handle the pain in Out-with. But no matter where they are in the world, they will never forget about Bruno, ever.

Functionalist perspective of family Essay

Functionalists believe that society is based on a set of shared values and norms; this is known as a value consensus. These norms and values socialize its members, which enables them to cooperate with each other so society’s needs are met, this creates social order. It offers a structural and macro view of the family which is top down. Functionalists see society as being similar to a biological organism for example the human body. This is called the organic analogy. The human body is made up of various different parts that function together, each part is necessary for the normal functioning of the whole body. Society is made up of various institutions (for example education or family), Functionalists believe that these institutions rely on each other each other which helps maintain social order. If one institution is quickly modified or fails to work with other institutions, society would be dysfunctional and would end up in anarchy. Functionalists compare this with the human body because if one component is unable to work, this often affects other components in the body, which could result in death. Functionalists believe that a family is a vital institution, which contributes to maintaining social order because it meets the needs of other institutions such as the education system, which enables society to functio n in a unified manner. Functionalists believes that the nuclear family fits society’s needs, however several alternative theories such as Feminism contradict Functionalist ideology. Murdock believes that the nuclear family performs four essential functions for society and its members however he acknowledges that other institutions can perform these functions. He claims that he found evidence of a nuclear family in 250 different societies so he argues that a nuclear family is universal as it fulfills societies needs. The first function is sexual, Murdock believes that sexual intercourse with the same marital partner can prevent social disruption and can strengthen the tie between husband and wife. The second function is reproduction; this allows new members of society to be born which is essential for society because if reproduction did not continue then society would cease to exist. The third function is  economical so the family can provide for its members e.g food and shelter. The final function is the education system, this enables the young to be socialized and educated into society’s norms and values, and this suggests the family is a positive feat ure of society. However Murdock’s research is limited because he ignores diversity. His research is based on a nuclear family, yet in modern society there are many different family types, for example homosexual couples/lone parents. The postmodernist view believes that the nuclear family is no longer the norm and therefore the functionalist theory is not relevant to today’s society. Another criticism would be that Functionalists do not consider the validity of other family structures such as the Nayar or the Kibbutz who can also perform the four functions. On the other hand, a strength of Murdock’s work is it provides an insight of the families’ importance to society, because they examine how a family functions in society. Another positive to Murdock’s interpretations of family life would be that Murdock could generalize his research because he has studied 250 different societies, which demonstrates how a nuclear family can fit societal needs around the world. Another Functionalists explanation of the family comes from Parsons who believes that the functions a family has to perform, will affect its ‘shape’ or ‘structure’. Parson’s identifies two types of family structure: the nuclear family, which fits the needs of modern industrial society and the extended family, which fits the needs of pre-industrial society. Parson’s argues that the extended family was multi-functional so it was a unit of consumption and production whilst the nuclear family fits the key needs of modern industrial society: geographically mobile workforce and the socially mobile workforce. The geographical mobility industries often required people to move to where the jobs were, Parson’s argued that a nuclear family (two generations) would find it more straightforward to move than an extended family (three generations) so the nuclear family is better fitted to the needs of modern industrial society. The social mobile workforce implied that modern society is constantly changing with technology and science also individual status is often achieved (using their own  efforts) rather than ascribed (fixed from birth) e.g. the son may ascribe their own status and move away from home and create their own nuclear family in which they are structurally isolated from other members so Parson’s argues that the nuclear family is better equipped that than the extended family to meet societies needs. Parson’s argues that the nuclear family ‘fits’ (fit thesis) modern society yet he also notices that the changing functions of the family are socially advanced so the family have to fulfill fewer functions for its members, Parson’s argues that the nuclear family specializes in two functions: the primary socialization of children which educates the next generation with basic skills and society’s values. The stabilization of adult personalities is the second function, this enables adults to release tensions so they can return to their place of work and perform their roles efficiently. Parson’s identifies segregated conjugal roles between a husband and wife. The husband has the instrumental role so he is expected to provide for his family whilst the wife has the expressive role and is expected to nurture her children. There are many negatives with Parson’s ideology for instance he idealizes the nuclear family and ignores diversity, as there is more than just the nuclear and extended family in modern society. Another criticism would be that Peter Laslett studied the pre-industrial society and concluded that in this society, the common family was nuclear and not extended as Parson claimed. This was because many families decided to have their children when they were older and short life expectancy conveyed that grandparents were not alive when their first grandchild was born. . However there are some positives about Parson’s research, the first would be that Parson’s identifies how families change in society, another reason would be that Parson’s research shows how families can adapt to meet societies needs so a more stable society is created and he argues that family life ‘fits’ and benefits society e.g. reproduction allows new members of society to be create d so society’s norms and values are passed on to the next generation, which helps create a stable society and social order. More broadly, some feminists such as Oakley argues that Murdock and other functionalists neglects conflict and exploitation in a family (e.g. domestic violence), many feminists also believe that within the family, women are serving the needs of men and they are oppressed, this suggest the family is not functional for women as argued by the functionalists. Marxist’s have a similar conflict point of view as they believe that Murdock ignore the negatives in a family life, as Murdock has an extremely positive view on family life. Marxists ( Engels and Zaretsky)however argue that the family meets the needs of capitalism and not those of family members or society in general, which conflicts with Murdock’s ideology. Furthermore The radical psychiatrists such as Laing argues that the family is dysfunctional as it damages the individual and can lead to mental illness, they argue that the nuclear family is not productive to its members. The New right however supports the functionalist’s view of the nuclear family and suggests they help society to function, however they are an extreme view and have themselves been criticized. To conclude, Functionalists all agree that the nuclear family is the best to fit societies needs, it offers a positive consensus view, however it ignores women’s positions and ignore how the family feeds capitalism, they also ignore family diversity. To understand the family unit, one must look at all theoretical views as functionalism on its own is too limited a view.

Gandhis life and experiences in England Essays - 1531 Words

On September 4, 1887, Mahatma Gandhi stepped on board a boat bound for England with the intention to further his academic career. Naà ¯ve and intensely shy, young Gandhi did not fully appreciate the extent to which his beliefs were to be challenged, transformed and eventually strengthened during this sojourn into the unknown. Nearly all aspects of his identity, including diet, social traditions, culture and religion, were scrutinized by Westerners and, in turn, as he adopted their perspective, judged unmercifully by Gandhi himself. Yet though threatened by the new environment, Gandhi recovered a sense of identity in his Indian culture and heritage stronger than he previously experienced. His encounter with the West lent him incredible†¦show more content†¦His triumph was great indeed, for despite anticipating some inconvenience, he was unprepared for the extent of the sacrifices required in keeping true to this life style. Gandhi vegetarianism met with constant disdain and pity even among his friends. He was forced to walk miles upon miles searching for appropriate restaurants, all the while living off insufficient meals provided by his landlady. Although physically malnourished, with only cocoa, porridge, or bread in his belly, Gandhi stubbornly held to his sacred vow out of respect for his mother. Eventually, the quick-witted young man came upon literature in a restaurant advocating vegetarianism and was able to use Western ideas to strengthen his vow to abstaining from meat. The consumption of meat was reported to be inefficient in providing nourishment and energy to the body, and furthermore, livestock and poultry were treated with ruthless apathy throughout captivity. This development in favor of his vow, for Gandhi was able to justify vegetarianism to himself through Western as well as Indain eyes. This justification allowed him some independence of his mother’s advice and council, and gave him a sense of individual agency. In addition to his substantiating vegetarianism, â€Å"†¦the result of reading all this literature was that dieteticShow MoreRelatedMahatma Gandhi Speeches904 Words   |  4 Pagesis to lose yourself in the service of others.† (BrainyQuote.com). Mahatma Gandhi participated in many mentionable functions throughout his life. He help Indians gain rights in Africa, to going on a fast to promote what he believed was right. He was an important tribute to India, and many people look up to him for his bravery. His childhood experiences, adult life struggles, and middle age successes tell his story well. Mahatma Gandhi went through many difficulties throughout his childhood. He alsoRead MoreMahatma Gandhi : An Important Contribution Of Society925 Words   |  4 Pagesviewed as an important individual that has used nonviolent ways to promote change in his society. Religion played an important part in Mahatma Gandhi’s life. His father served as a chief minister in Porbandar. His mother was very religious and fasted regularly. Mahatma Gandhi was born into a Hindu family in 1869, and remained a faithful Hindu throughout life. Ideas from several other religions influenced Gandhi, and eventually developed his own ideas about religion and the way to live. He practicedRead MoreGandhi, The Most Popular And Influential Figures Of The World1584 Words   |  7 Pagespopular and influential figures in the world. His political work, religious beliefs, values and morals captivated millions internationally. His path to become such a respected person is shaped by his religion and experiments occurred throughout his life. His relationship to food becomes a powerful fixation that allows him to form a greater connection to God as Truth, while leading him to express controversial disagreements during certain health issues. Gandhi becomes interested in his own dietaryRead MoreGandhi As A Spiritual Leader Of India1207 Words   |  5 Pagesyoung age had to bear with this second shock in just a year as earlier that same year Gandhi’s father Karamchand Gandhi had also died. Gandhi had four more children’s: Harilal, born in 1888; Manilal, born in 1892; Ramdas, born in 1897 and Devdas, born in 1900 (Mishra 2). In his life, Gandhi had six main principles: Truth, Non-violence, Vegetarianism, Brahmacharya, Simplicity, and Faith. Gandhi dedicated his whole life in discovering the Truth or Satya. He tried this by learning from his own mistakesRead MoreMahatma Gandhi : A Leader Of India s Independence Movement1230 Words   |  5 Pagesfollowed Jainism, a morally rigorous ancient Indian religion that espoused non-violence, fasting, meditation and vegetarianism. At the age of 13 Gandhi married a merchants daughter, in an arranged marriage. After his father’s death, Gandhi’s family sent him to England in 1888 to study law, where he became interested in the philosophy of nonviolence. Gandhi returned to India in 1891, because he found little success in his attempts to practice law. Seeking a change of scenery, he accepted a positionRead MoreMahatma Gandhi, An Inspirational And Non Violent Leader Essay1425 Words   |  6 Pageswhen many people began to analyze his practices. By compar ing Gandhi’s real life examples of leadership with the theories and concepts provided from various sources we can begin to understand how these principles can be used to lead in a multitude of environments. Gandhi had plans to study medicine but his father and family pushed him towards a career in law, wanting him to become a government minister. After attending university in England and an unsuccessful stint in India he signed a 1-year contractRead MoreGandhi : A Moral Exemplar1457 Words   |  6 Pagesabout the motivation that lay behind his power. Gandhi s values and philosophy grounded his work, evident in how he balanced his family and work, his sense of right and wrong, and how he carried out his beliefs through his civil disobedience. While Gandhi’s philosophy and values were exemplary, they primarily served to better his image rather than to better the world. Gandhi is most known for his actions of civil disobedience , which exemplified his values of kindness and righteousness, while alwaysRead MoreGandhi : The Father Of India1223 Words   |  5 Pagesyoung age had to bear with this second shock in just a year as earlier that same year Gandhi’s father Karamchand Gandhi had also died. Gandhi had four more children’s: Harilal, born in 1888; Manilal, born in 1892; Ramdas, born in 1897 and Devdas, born in 1900 (Mishra 2). In his life Gandhi had six main principles: Truth, Non-violence, Vegetarianism, Brahmacharya, Simplicity, and Faith. Gandhi dedicated his whole life in discovering the Truth or Satya. He tried this by learning from his own mistakesRead MoreGandy and the Ahimsa Philosophy Essay844 Words   |  4 PagesMost of Gandhi’s intellectual, social and political ethics and beliefs developed in the search of truth and non violence, or ahimsa, the opposite being himsa. Ahimsa is simply defined as to not injure, and himsa defined as to injure. Ahimsa is also referred to as nonviolence, according to many religions (Indian) it applies to all living beings including. â€Å"Ahimsa is a comprehensive principle. We are helpless mortals caught in the conflagration of himsa. The saying that life lives on life has aRead MoreComparation of Gandhi to Socrates, to buddha, to Jesus and to St. Fancis of Assisi924 Words   |  4 Pagesbut through the cogent example of a morally superior conduct o f life†. Other tributes compared Gandhi to Socrates, to Buddha, to Jesus, and to Saint Fancis of Assisi. The life of Mahatma (great soul) Gandhi is very documented. Certainly it was an extraordinary life, poking at the ancient Hindu religion and culture and modern revolutionary ideas about politics and society, an unusual combination of perceptions and values. Gandhi’s life was filled with contradictions. He was described as a gentle man

Media Convergence From Mass For Networked Communication

Media convergence: From mass to networked communication Literature Review Media convergence refers to the services and activities emerged through the development of the Internet, where it has allowed for interlink between communication networks and media contents (ALRC, 2015). The establishment of ‘Internet’ has drastically changed the overall communication model in the society in the past 15 years. Where today the communication model has shifted from a mass communication into a networked communication model (Cardoso, 2008). The Internet has allowed for access to both the old and new media, which refers to communication through broadcasting (e.g. radio, newspaper, book etc.) and through the Internet, to be able to access any digital devices (e.g. blogs, social media, online newspapers etc.). This process has enhance human’s understanding of the world today and allowed people to gain greater knowledge of the world through media convergence, it has allowed for interconnection between all types of media through technologies such as mobile phones and SMS technology. Media convergence involves the movement from mass communication to networked communication. This movement has created a media global environment where moving from mass communicators such as TV or radio to network communicators such as mobile and the Internet. This transition is evident of a technological convergence where it has changed the way news are reported and viewed in today’s world. Where in today’sShow MoreRelatedThe Between Mass Media And Digital Media Essay1501 Words   |  7 PagesConvergence can be described as devices that can do multiple media forms. Broadly, convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. According to Encyclopedia Britannica, media convergence can be described as a â€Å"phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. It brings together the â€Å"three C’s†Ã¢â‚¬â€computing , communication, and content—and is a direct consequenceRead MoreOnline Social Media: YouTube Essay980 Words   |  4 PagesYouTube Mass communications have evolved over the years, especially in social media. The public sphere relies on social media as an informational channel, business growth, and peer-to-peer connection. One of the trends that continued to prosper is YouTube, an online social media video platform. As Benkler states â€Å"social production is a fact, not a fad. It is a critical long term shift caused by the Internet† (2005). This paper will review the current state, evolution, development, and implicationsRead MoreThe Impact Of Twitter On The Public Contribution Into Political Social Movements1566 Words   |  7 Pagesglobal media. Followed by media convergence and how it affects the networked individualism. Basically, I search for Twitter and the relations between online communication and political movements also known as protests. Since there are limited studies on the effects of Twitter on political social movements in Egypt, United States and Turkey, this research aims to fill the gap by exploring the globalization that develops the technology and the increase in public contribution by using social media, especiallyRead MoreEssay about New Media, Democracy and Participation1758 Words   |  8 PagesDigital communication systems enhance democracy by offering greater access and participation to citizens than traditional media. Discuss. Digital communication systems have largely enhanced democracy, offering greater access and participation to many, but not all, citizens. This essay will discuss both sides of the argument, beginning by examining the notion of new, digital media as compared to old, traditional media, the concepts which make such media â€Å"new†, and how this adds to democracy andRead MoreMedia Convergence5102 Words   |  21 Pages * Media convergence is the  merging  of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. * Media convergence allows mass media professionals to  tell stories  andpresent information  and  entertainment  using a variety of media. * Converged communication provides multiple tools for storytelling, allowing consumers to  select level of interactivity  while  self-directing  content delivery. ConvergenceRead MoreEssay on Digital Media and Society5371 Words   |  22 PagesFinal exam study Digital Media and Society Week 1 What this class is about†¦ * Humans exchanging meaning * Through messages, by innovating using devices originally intended for corporate and government data management... computers * The debates about emerging media * How these debates are important to you profession development * You are a†¦ knowledge worker Field labels * New communication technology * New media * Digital media Article: how is work changingRead MoreThe Impact of Information Communication Technology on Malaysia Communication Culture in the Era of Globalization7293 Words   |  30 PagesIMPACT OF INFORMATION COMMUNICATION TECHNOLOGY ON MALAYSIA COMMUNICATION CULTURE IN THE ERA OF GLOBALIZATION Saiful Nujaimi Abdul Rahman, M.Sc. Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Abdul Rashid Md. Ali, PhD Department of Communication, Faculty of Modern Languages Communication, University Putra Malaysia, Malaysia Siti Zobidah Omar, PhD Department of Communication, Faculty of Modern Languages Communication, University PutraRead MoreIt Is A Branded World3121 Words   |  13 Pagesaround us is branded. From the clothes we wear, to the water we drink; even our platforms of communication - everything is branded. However, consider this; can you recognise and name all the brands you see? Why are some brands distinct, and what makes them identifiable? Lastly, why do you choose certain brands? â€Å"A power brand is characterized by the distinctive nature of its brand personality, by the appeal and relevance of its image, by the consistency of its communication, by the integrity ofRead MoreISSUES IN PRINT MEDIA TODAY:2674 Words   |  11 PagesPOINTS: 1. Since reading habit is decreasing, the readership base of newspapers is going down daily. As such print media, particularly newspapers are facing a crisis. 2. There is increasing competition from other means of news production and dissemination such as television, internet, mobile technology, IPADs, blogs etc. 3. People are getting news and views free from these media which provide greater immediacy as well as interaction. 4. The format of news presentation is undergoing a sea changeRead MoreInternet of Things2156 Words   |  9 PagesInternet of Things Over the last decade Internet has made significant impact in our economies and societies by bringing in remarkable communication and networking infrastructure. The world-wide web has been a major driver of global information and media sharing. From Desktop networking Internet is continuing to become more pervasive, with the advent of low cost wireless broadband connectivity, by connecting to new embedded devices and handhelds. In continuation with this trend, it is poised to